In this episode of Ascend UX, I had the opportunity to sit down with Dr. Michael Wu, Chief AI Strategist at PROS, to talk about how artificial intelligence is changing the way we design. We explore why AI is more than a trend and how it’s becoming part of everyday life. Dr. Wu shares his journey from studying the human brain to shaping the future of AI, and we discuss what these changes mean for designers today. From adaptive interfaces to building trust and using AI responsibly, this conversation is about how we can design for a future where technology and humanity work together. In this conversation, you’ll hear about: • How agents are shaping the next era of AI • Why design is shifting toward adaptive and personalized UX • How AI accelerates iteration and transforms creative roles • The enduring importance of empathy, trust, and responsible design Special Guest: Dr. Michael Wu
Here’s what you’ll hear in this episode:
This episode is for anyone curious about the future of design and how AI can help us create better experiences.